Earth Day Network's "Green Generation” campaign is a 2-year initiative that will launch in 2009 and culminate on the 40th Anniversary of Earth Day in 2010. Similar to "The Greatest Generation" that confronted the challenge of World War II, who inspired the major societal changes that followed, the Green Generation includes ordinary people who are engaged in individual and collective activities to improve their health, to improve their schools, to participate in building a solution to urgent national and global issues, such as climate change or the world’s water crises.
The "Green Generation" is open to everyone: people of all ages and all nationalities, consumers who are committed to buying green; community leaders who are focused on greening their communities; parents and teachers who work to provide healthy foods and green schools for their children; those who work in green jobs; academics whose research is focused on innovative products and services; scientists and engineers who develop new green technologies; and governments that seek to implement policies and support research that will build a green economy and healthy population, and the religious community who are committed to a vision of a just, sustainable, green planet. Corporations will play a key leadership role in the Green Generation campaign, particularly those that recognize that their future success is tied to sustainable products and socially just endeavors. More Information @
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