Wednesday, February 24, 2010

Business Watch: Warner Bros. Entertainment

'Valentine's Day' writes a love letter to the environment
LA Times: February 10, 2010 by Richard Verrier


The star-studded romantic comedy “Valentine’s Day” is expected to generate plenty of green at the box office this weekend.

But it’s green of a different kind that could set “Valentine’s Day” apart in Hollywood.

The Warner Bros. movie, directed by Garry Marshall and featuring a raft of stars including Julia Roberts, Patrick Dempsey, Anne Hathaway and Jessica Biel, took “green film making” to a new level, according to people involved in the project.
. . . . . . .
Most notable, however, were the lengths to which producers went to reduce their carbon footprint through extensive use of solar-powered and biodiesel generators, reusable water bottles, hybrid vehicles, and composting of food waste, among other steps. Warner Bros. is even creating a video documenting the practices in the hopes that it will spur green standards for future productions. READ MORE !

see also: Reel Green Media

Friday, February 5, 2010

Industry Watch: Wind

Wind Energy Job Growth Isn’t Blowing Anyone Away
Despite record growth in generating capacity, the industry is creating few employment opportunities overall.
LA Times: February 2, 2010 by Jim Tankersley


Reporting from Washington - America's wind energy industry enjoyed a banner year in 2009, thanks largely to tax credits and other incentives packed into the $787-billion economic stimulus bill.

But even though a record 10,000 megawatts of new generating capacity came on line, few jobs were created overall and wind power manufacturing employment, in particular, fell -- a setback for President Obama's pledge to create millions of green jobs.

Obama has long pitched green jobs, especially in the energy, transportation and manufacturing fields, as a prescription for long-term, stable employment and a prosperous middle class.

But those jobs have been slow to materialize, especially skilled, good-paying, blue-collar jobs such as assembling wind turbines, retrofitting homes to use less energy and working on solar panels in the desert.
. . . . .
Industry analysts and energy company executives said job growth is also hampered by lingering uncertainties in federal energy policy. Those include questions about when or whether existing tax breaks will expire and whether the Senate will pass a climate bill that would make fossil fuels more expensive -- and renewable energy more competitive.

The federal stimulus bill spared the wind and solar industries steep job losses last year, executives said.

In the wind industry, the bill saved about 40,000 factory, installation and maintenance jobs, according to the American Wind Energy Assn. The industry had gained as many as 2,000 installation and maintenance jobs in producing the record megawatts of new capacity, but wind power manufacturing lost just as many jobs, the trade group said.

Clean-energy leaders and many outside analysts added that green companies won't begin hiring in large numbers until the federal government mandates renewable power consumption nationwide and dramatically upgrades the nation's electric grid. READ MORE !

Wednesday, February 3, 2010

Public Works: Refuse Fleet

City of Burbank Refuse Fleet Goes 100% CNG
Government Fleet: January 2010 by Shelley Mika


The City of Burbank, Calif., recently placed into service a new 2009 solid waste rear-loader collection truck powered by compressed natural gas (CNG). This small addition to the City’s 485-unit fleet is significant as it completes the goal of a 100-percent natural gas-powered solid refuse fleet

David Rodriguez, fleet superintendent, said the switch to CNG has been relatively easy, aside from the up-front costs. Each unit costs roughly $65,000 more than diesel-powered vehicles, and a capital dollar investment is required to build the infrastructure for retrofitting repair shops and building fueling sites.

“The City’s stance has always been that we understand the technology costs money, and it’s our responsibility to use our money wisely,” Rodriguez said. “We feel it’s more prudent to pay extra initial capital outlay and give our citizens and geographical area better air quality.”

Immediate Payback Seen
The City is seeing immediate benefits from the use of CNG. With vehicles running all day, emissions reduction is significant. CNG costs about $1 less per gallon than gasoline and diesel fuels, which means big savings for the City.

“Take a refuse truck that’s driving eight hours a day, five days a week, and gets about 5 miles to the gallon. That means a lot of savings, not only in the carbon footprint, but in dollars to us,” said Ari Omessi, assistant public works director.

With the switch to CNG, Burbank’s fleet has also realized reduced maintenance and repair costs. READ MORE !