'Valentine's Day' writes a love letter to the environmentLA Times: February 10, 2010 by Richard Verrier
The star-studded romantic comedy “Valentine’s Day” is expected to generate plenty of green at the box office this weekend.
But it’s green of a different kind that could set “Valentine’s Day” apart in Hollywood.
The Warner Bros. movie, directed by Garry Marshall and featuring a raft of stars including Julia Roberts, Patrick Dempsey, Anne Hathaway and Jessica Biel, took “green film making” to a new level, according to people involved in the project.
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Most notable, however, were the lengths to which producers went to reduce their carbon footprint through extensive use of solar-powered and biodiesel generators, reusable water bottles, hybrid vehicles, and composting of food waste, among other steps. Warner Bros. is even creating a video documenting the practices in the hopes that it will spur green standards for future productions. READ MORE !
see also: Reel Green Media
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